Doctorats Industrials, coneixement també al servei del turisme
ORIGINAL STORY - http://empresa.gencat.cat - 20 February 2018
The first project carried out in the tourism sector focuses on the potential for Chinese tourism to the Costa Brava.
The Industrial Doctorates Plan is an initiative by the Government of Catalonia that started in 2012 as a strategy to strengthen the competitiveness of Catalan companies and institutions by increasing knowledge transfer.
An industrial doctorate project is a strategic research project carried out by a company in partnership with a university or research centre and which will form the basis for a doctoral thesis, enabling doctorands to begin their research training and career in a dual business and academic environment.
Since the plan began, a total of 437 projects have been started, involving 294 companies in different sectors and the Catalan university and research system. Various projects have also been developed in the tourism sector and one of these led to the doctoral thesis of doctor Jiayi Lin. This is a collaborative project between the Costa Brava Girona Tourist Board and the University of Girona titled ‘The study and analysis of potential Chinese tourism demand in the Costa Brava Girona destination’. The project focuses on analysing the potential of the Chinese market as an international tourism consumer. In this context, it is worth remembering that the World Tourism Organisation (UNWTO) estimates 100 million Chinese people will travel abroad by 2020.
This is an example of how, from our sector, we can use this tool, which provides an excellent opportunity to obtain research, data and knowledge that can be applied to developing tourism in Catalonia.
The industrial doctorates foster knowledge transfer from research centres to production sectors and society, creating relations between companies and institutions based on joint research projects. There is value added by an industrial doctorate project compared to a conventional one, which only creates academic knowledge communicated to the scientific community.
In the case of businesses, the industrial doctorates are a means of attracting and recruiting talent, working closely with university research groups and Catalan research centres and using state-of-the-art facilities, obtaining project funding, compatible with other R&D&I funds, and making use of current tax incentives for R&D&I activities.
For researchers in training, this initiative is an excellent environment for starting a research career through a collaborative R&D project, enabling them to train in two environments (business and academic).